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so it's not just blacks who go stir crazy over skin colour
 Moderated by: Saida.M, safetyblitz, Raven, Miss Brighter Days, LadyDay, Kunjufu, Kibibi, Happiness, Dillinger, Breadfruit, Backatya  

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mba
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 Posted: Saturday February 3rd, 2007 22:12

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I cannot ever see the day when black people will have an tv commercial proclaiming as such....

http://www.youtube.com/watch?v=F-9tcXpW1DE



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lilsoulful1
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 Posted: Sunday February 4th, 2007 19:13

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That is absolutely disgusting. Really sickening.



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HLF
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 Posted: Sunday February 4th, 2007 21:53

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The thing is that it seems that "lighter is better" it is much more aggressively marketed and institutionalized in eastern nations, but systematic either way in the west as in the east. There are a lot of people globally with melanin, but perhaps a lot more that they would want to exert control over by getting them to hate what every normal being in nature has an adequate amount of, melanin.

The strangest thing is that the lightest of light pigmented people general view consciously/unconsciously or otherwise is that having more melanin gives off the appearance of good health and is viewed as more sexually attractive as well, not to mention that people with more melanin produce higher counts of attracting pheromones, yet the people that have the most of it want to look like the people who quickly get sunburned and rapid photo aging of their skin. It is backwards, but if all the people with melanin embraced, loved and appreciated how much of a blessing it is, it would be one less medium of control of the few over the many.



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Apedemak
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 Posted: Tuesday February 6th, 2007 11:24

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Glad to hear JA is taking action against this stuff...



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babygirl44
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 Posted: Tuesday February 6th, 2007 12:53

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What an embarrassing ad. if I was Indian I'd be ashamed.



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 Posted: Tuesday February 6th, 2007 13:59

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*lol* That's my only reaction to that.



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Apedemak
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 Posted: Tuesday February 6th, 2007 14:11

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Its their Hindu caste system at work really... The europeans extended family keeping up with the Joneses.



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Prince Hakeem
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 Posted: Tuesday February 6th, 2007 16:07

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LOL oh well. That's their problem. If they want to make adverts proclaiming their self hatred, then hey.....

As long as we eradicate that within OUR own communities, I couldn't five a rat's ass what goes on with them.



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wifeable
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 Posted: Tuesday February 6th, 2007 23:55

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owwwweeee cringe attack



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Mandalore
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 Posted: Tuesday February 6th, 2007 23:59

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Ahahhahahahahah!



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Peacemaker
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 Posted: Wednesday February 7th, 2007 12:51

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That Jo's comment on Big Brother doesn't seem so out of order now.



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ChubbiChix
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 Posted: Thursday February 8th, 2007 15:01

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I couldn't even understand what they were saying but I'm still disgusted by the commercial.  Yes blacks are not the only ones with the "lighter is better" mentality, most places that Europeans have been have that mind set because they spread white supremecy where ever they go.  Although I could never imgaine a commercial like that in the U.S., the message is still very clear and we perpetuate the same sick way of thinking in other ways.



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