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101 Business start -up ideas
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Le Moor
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 Posted: Monday December 11th, 2006 23:50

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26, Internet Marketing


YOUNG INTERNET WIZ-KIDS LISTEN UP IM GONNA GIVE YOU A GENUINE OPPORTUNITY THAT WILL MAKE YOU RICH IN YOUR FIRST YEAR.

Heres an idea which can make you exactly £171,000 net profit in your first years earnings.

I have a client who is only 23 years old and made this much in his first year of setting up this business.

Project facts - Driving traffic to various companies via the internet and recieving commission for each customer who signs up to an offer. Let me give you an example. Recently i saw an ad on the internet which said free flat screen Monitor. Now because i have recently bought one it caught my attention so i decided to follow it through. You click on the banner ad and it takes you through a few basic questions such as name, address etc. Then in it shows you about five different offers from five or so different companies. Offers ranging form credit card deals to joining a gaming site or CD mail order group. Bascially to get your flat screen you must take out one of the offers. Now as i needed to transfer a credit card to a 0% one, it was ideal and got me to act on something id not been bothered to do previously. Once you sign up for the card it will re-direct you back to the site. At this point i was thinking "OK im due a FREE flat screen now". However at this point you will automatically read the term and conditions. The TC say that in order to get the monitor you must recommend 6 other people who all sign up for at least one deal. Now at this point i left it as i couldnt be bothered.

I'm sure you've all been through those type of sites on the net. Well the thing is my client set up one of these sites and made a £171,000 net in the first year. Its a realitvely straight forward business to set up. It sounds like a scam but actually its not. If you do get your friends to register you will get the free IPOD etc......

The business proposition is in each time someone signs up to an offer in the hope of getting a freeby, the company concerned pays you a commission. So your job is to simply drive traffic through these sites.

What you would need- A little knowledge of internet marketing. A source for designing sites. Advertising capital for banner ads.

Pros- Make a load of money overnight.

Cons- it may appear unethical at first glance, however its perfectly legit. The only area of contention would be the play on the word 'free' as ultimately you may pay elsewhere with another product or service.

Last edited on Sunday February 11th, 2007 02:39 by Le Moor



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kissmylayoff
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 Posted: Monday January 1st, 2007 10:53

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Elmo says.."Have a wonderfully AWESOME New Year Everybody!!!"



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Le Moor
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 Posted: Sunday February 11th, 2007 02:38

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27, Market Research


Project Facts
- is a service large companies find invaluable. It quite simply tells them what their customers want. Small businesses, however, are rarely offered this facility and have to leave this important matter to chance. There is definitely an opening to offer an efficient service researching markets and demand for small businesses. Very few businesses are not ready to spend money in order to make money.

What do i need
- office space at home or small rented office. Telephone, PC, Stationery. The ability to converse with small business owners. P/t workers to conduct surveys.

Pros-
its a service many need, but are not getting. Easy to set up. Service generates considerable customer interests

Cons
-Questionnaires need careful preparation

How do i operate
- you offer MR to small businesses, telling them what customers want, and thus giving the information they need to improve trade. Most small businesses don’t have time to do this themselves, As a result they can waste time by trying to sell products no-one wants, or they might lose money by neglecting to sell things people want to buy. Your service is very much geared to increasing efficiency and directly increasing profits.

To start, research the customer potential for the service. Most types of small business are potential customers. Shops and home based-businesses are also good. You might do a market research for the local grocer, or the local estate agent.

Contact firms by personal call, telephone or well written letter. On average 10% of those contacts might be interested to call you or take your ‘follow up’ call. Arrange an appointment with each to sell your service.

At the personal visit it is important to explain that by knowing customers views a business can try to meet customers needs better. Rehearse a sales pitch if necessary. Suggest how just a 5% increase in turnover as a result of your survey could make a significant difference to the annual profits. If the enquirer is interested quote them a price for a MS of their business. This could range between £300-£1500.

You must then devise a survey which will provide the info the require. Can do a postal questionnaire but better method is using p/timers to do research interviews. Housewife’s/students ideal.

First devise a suitable survey, perhaps of 5-10 questions. The exact nature will depend on the type of business, but generally, you will be asking for customers opinions on the service, the products sold, the staff, the appearance of premises and so on. Draw up the questions carefully, then type them up and photocopy them, allowing one copy for each expected interviewee.

Next, send your researchers out to conduct the necessary interviews. You might decide that they should visit past customers of the company, or (especially for shops) they might ask questions in the street outside the shop, or door-to –door In the vicinity. Stress impartiality and courtesy at all times.

For a typical survey you might collect 200 customers opinions. The data is then returned to you for analysis.

The next stage is to analyse results, so that you can give the customer useful info from the scramble of customers answers. The best way to do this is by means of a written report, perhaps 2000-3000 words long. What you write depends on the business, but try to make it a factual summary of the questions and comments made and be careful not to change any meanings.

In the case of a grocer you might say how often the average shopper shopped there ,what they bought mostly, what they bought elsewhere-and why they didn’t buy it here. All these points would be of invaluable help to any grocer. When the report is complete it should be neatly typed and bound. Take a copy to the customer. Discuss it in detail as well.

An important and profitable part of the service is to repeat the operation, say 6 mths later. In this way the owner will be able to judge the value of your service, perhaps by seeing how to improvements made as a result of your survey have improved trade.

How much can I earn
- example one actual small home MR company reports healthy demand from businesses in the under £500,000 T/Over bracket. A typical survey for them for a local supermarket yields £900 for 2 days work. A pub was charged £300 for an evening an evening exit poll of drinkers to access their favourite drinks etc. They also charged a local motor franchise £3500 for local survey work. The scope for earnings is really wide. Need to check with other MR companies to get an idea for your pricing structure.

Last edited on Monday April 23rd, 2007 05:40 by Le Moor



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 Posted: Sunday February 11th, 2007 02:58

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28, Telephone Market Research



 



In Brief



There is a way of starting a market research business on a even lower budget. Yet it is conceivably even more lucrative than Project 25. This is market research by telephone.



The phone is an ideal market research tool. You can reach thousands of consumers at reatively low cost. The main requirements are two or three telephone lines and researchers experienced and confident in the use of the phone. The business operates in exactly the same way as 'on the street research, but can serve larger manufacturing and service businesses as well as shops and small businesses. Visit a customer, devise your survey, then select people to be interviewed through the telephone directory.



This service can also be used for the preparation of national opinion reports, for example, on political matters. A survey can be undertaken and sold to the press, TV and radio for news purposes. These outlets will commission surveys from well established research firms. The disadvntage of this service is that research is biased towards phone subscibers. However, the costs of running the service are lower, whilst charges tend to be significantly higher than convential market research.



Proceed as for regular market research but see what demand exists before you commit to a business launch. This business can be inexpensively tested by canvassing potential customers by phone.

Last edited on Monday April 23rd, 2007 05:40 by Le Moor



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kissmylayoff
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 Posted: Sunday February 11th, 2007 14:00

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Why not go into a business that is already developed, ready and packaged to sell? One that helps other businesses & churches advertise...from a very *unique* angle? Marketing & Promotions is a very hot commodity! Doncha' know?:D

 


 





    "Promotional MILLIONS That'll GROW Your Business!"
       http://www.YoureONtheMoney.com

Last edited on Sunday February 11th, 2007 14:02 by kissmylayoff



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 Posted: Friday February 23rd, 2007 15:20

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@Le Moor: Excellent thread brother niceone.gif.

One thing I would like to see for the children is the production of; clothes, duvet sets, more toys and furniture with our Nubian images and symbols on them. Not sure how it would run right now but I'll tell you now I'll place first orders!

I am so tired of seeing pink faces and blonde hair all over the place. When will we create something where our children see themselves not just in the flesh but also on the things that are being promoted around them?! The amount of times I've had to tell my daughter that she can't have the princess dress, top toy etc is not good.

 



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Le Moor
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 Posted: Sunday February 25th, 2007 22:35

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Maat wrote: @Le Moor: Excellent thread brother niceone.gif.

One thing I would like to see for the children is the production of; clothes, duvet sets, more toys and furniture with our Nubian images and symbols on them. Not sure how it would run right now but I'll tell you now I'll place first orders!

I am so tired of seeing pink faces and blonde hair all over the place. When will we create something where our children see themselves not just in the flesh but also on the things that are being promoted around them?! The amount of times I've had to tell my daughter that she can't have the princess dress, top toy etc is not good.

 

Yes Maat, "White Doll Syndrone" is a problem.

You have uncovered a good potential business i think, one which would sell well in the States and here (uK) too. Probably work well as an E-commerce proposition.

Last edited on Sunday February 25th, 2007 23:43 by Le Moor



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 Posted: Tuesday February 27th, 2007 14:19

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Entrepreneur Finds Perfect Fit
Seeing Lack of Retail in Prince George's, Clothier Set Out to Suit Up Big Shots

By Chris Kirkham
Washington Post Staff Writer
Monday, December 4, 2006; D01

As custom tailor to some of the most prominent African American political and business leaders in the Washington area, Kwab Asamoah knows Michael Steele has very long arms and lean shoulders for his body type.

He knows Maryland Sen.-elect C. Anthony Muse's right shoulder is lower than his left, and he wants longer cuffs on shirts for preaching, shorter for politicking. Former Washington Redskin Rick "Doc" Walker likes three-button suits in basic blues and blacks. Other clients include ABC 7 News anchor Leon Harris, who wore a gray, pinstriped suit on the air Friday night; Rushern Baker, who ran against Prince George's County Executive Jack B. Johnson in the Democratic primary; and Pepco regional president Thomas Graham. Maryland Lt. Gov.-elect Anthony Brown said he is planning to come in and get fitted for a tuxedo.

"You should feel empowered by apparel," says Asamoah, 33, with a slight accent of Twi, his native Ghanaian language. "People say they want a European cut; they want an American cut. No, no, you want your cut."

As president and founder of Kustom Looks Clothier in Landover, Asamoah found opportunity in the lack of high-end chain retail in Prince George's County. He built his formal-wear business in less than two years from a shoestring operation out of his bedroom in Bowie. Baker frequently touted him as a model of entrepreneurial success in campaign stops last fall.

"One of the problems is you've either got to go to Baltimore or D.C. to get clothes like that," Baker said. "Here's a guy who's starting out in the county, doing what exactly we want."

Asamoah wants to take his niche success and build something bigger, but it will not be easy. Established clothing retailers, such as Macy's and Jos. A. Bank in Bowie Town Center, are setting up shop in the once-ignored county. The competition is likely to put new pressure on his young business. Asamoah is undaunted, confident local residents will stay loyal to his black-owned business.

"I used to be awed over Brooks Brothers. Now I want to be the 'Brown Brothers,' " he said.

Growing up in the tropical, dusty village of Kumasi, Ghana, in the 1970s, Asamoah said he was fascinated by uniforms: the white-crested dress shirts of schoolchildren, the traditional kinte cloth worn by professionals, with vibrant patterns and colors representing changing seasons.

Apparel was a status symbol, a way to distinguish oneself.

Thirty years later the uniforms are different. Asamoah's custom suits, made in a Bangkok factory and shipped to his Landover office, start at $685 and can range upward of $1,000.

More than a year ago, he said he had a comfortable six-figure salary as an IT consultant, most recently at Freddie Mac. But his true passion was for salesmanship, he said.

During an earlier stint at Morgan State University near Baltimore, where he graduated early with degrees in physics and engineering, he spent much of his time selling soap and cleaning products for the direct-marketing company Amway. He skipped parties and lost contact with friends, many of whom thought he had joined a cult or "some sort of door-to-door pyramid scheme." "A lot of people thought he was crazy," said Wylace Liggon, Asamoah's freshman-year roommate at Morgan State who joined Kustom Looks as a partner late last year.

Asamoah did well enough that he purchased a 32-acre farm near Brandywine that he dubbed AshantiLand, named after his ancestral tribe in Ghana. It became a hub for big parties, including "Blackstock," a summer 2002 festival.

A friend, Dwayne Rawlings, was known for his flashy suits. Asamoah approached him about the maker, and Rawlings put him in touch with Umesh "Sammy" Balani, the owner of a Bangkok factory that produces high-end formal clothing.

Asamoah bought a few suits for himself, and Balani mentioned that he was looking for a pipeline into the U.S. market.

Asamoah's consulting job at the time paid well but he missed chasing the sale. Curious, he asked the factory owner how he could help. In a hastily arranged trip a year later, he met Balani in New York City and got a two-hour crash course on the tailoring business.

Just measure the clients and send some photographs, he was told, and Balani would take care of the rest. He saw it as an interesting side project, so he persuaded a few friends to try it out.

As promised, the suits came back a few weeks later, but something got lost in the translation. Pants were too short, jackets didn't fit and several suits had to be sent back. One of his first clients was a vice president at Freddie Mac, his former employer, and it took several tries to get the suit right.

"People had an interest in the product, but the product was terrible," Asamoah said. "In the first 12 months of this business, anybody else would have gotten out."

Over time, he perfected the measurement system, plotting measurement points all along the torso to ensure shirts, jackets and pants fit to form. He devised an online form that sends the numbers directly to the factory workers, none of whom speak English. He circled different body types to indicate a client's posture, such as "stomach out" or "shoulders forward."

He explains suits in terms of angles and curves, the way light bounces off ties and silks. It sounds like one of his physics classes from college.

"It's all about science, electromagnetic theory . . . it's a formula," he says, gesturing at the pinstriped suits and silk blouses on display in the store. "I'm a nerd by trade, don't let it fool you."

He and his partner have only recently been able to start drawing a steady salary. At his house in Bowie, he still has an alteration bin where he keeps clothes to be sent for
alteration, right next to his laundry basket.

The Amway experience influenced the way he approaches clients. Up until this past spring, when he got his store near the New Carrollton Orange Line stop, he was mostly making house calls and showing up at Prince George's benefit dinners and business galas.

Most clients said they met him after being drawn to his flashy suits.

"He's all over the place, there's no question about it," said Pepco president Graham, who has worked with Asamoah on two suits and a line of golfing wear. "He's someone you just want to work with. At the end of the day he just wants to satisfy you."

"It's so convenient and so cool to have somebody come to your office and your house," said Harris of ABC 7 News. "You can get addicted to that kind of stuff, especially if you're a clothes-horse kind of person."

On a recent evening in his store -- an old dance studio tucked away in a corporate office park -- David Byrd, an aide to Jack Johnson, tried on the first of three suits he was buying, fumbling with a small jacket pocket. It's a watch pocket, Asamoah explains.

"A watch pocket? I've never seen that before," Byrd says, looking at himself in the mirror.

"Welcome to high fashion, Mr. Byrd," Asamoah says with a laugh.

Byrd met Asamoah and his partner Liggon at a dinner last year, at the time unaware that his predecessor in the county, Alfonso Cornish, and another aide, Derrick Green, were also customers.

"If you wear this and you start getting compliments, you know to let us know," he says to a female customer who walks out with a red silk blouse.

"If a guy has never had a custom suit before, it's like he's never been out to fine dining," says Doc Walker, who wears the suits on "Doc Walker's ProView" on News Channel 8. "People can tell the difference. It's your game-day outfit."

Sitting at his desk in a three-button, beige glen plaid suit with a baby-blue pinstripe, measuring tape around his neck, Asamoah says that despite the high-profile clients he has nabbed so far, his target market is more modest.

"At the end of the day, we want to serve the corporate 9-to-5 professional," he says. "Whether it's Michael Steele or Anthony Williams, in the end you're human. Everybody needs clothes."

http://www.washingtonpost.com/wp-dyn/content/article/2006/12/03/AR2006120300828.html



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