| Author | |
|---|
LadyDay
Super Moderator
| Joined: | Thursday October 2nd, 2003 |
| Location: | United Kingdom |
| Posts: | 6156 |
| Photo: | [Download] |
| Status: |
Offline
|
| Mana: |    |
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 09:00 |
|
http://news.bbc.co.uk/1/hi/uk/6424021.stm
Dragons' Den sauce hits shelves
The sauce is based on an old family recipeA chef who sang to impress investors on BBC Two's Dragons' Den has said his supermarket deal is a "dream come true" as his sauce hits the shelves.
Levi Roots, who was nominated for best reggae singer at the 1998 Mobo awards, persuaded TV entrepreneurs to invest £50,000 in his sauce-making business.
His Reggae Reggae Sauce is now on sale in 600 Sainsbury's stores.
Mr Roots, from Brixton, south London, said events since appearing on the show had been "amazing and life changing".
"The deal with Sainsbury's is a dream come true for me and my family, and seeing the sauce on the supermarket shelves is an emotional but enjoyable moment," Mr Roots added.
Dragons' Den judges Peter Jones and Richard Farley each paid Brixton-based Mr Roots £25,000 in return for a 20% stake in his company.
Record
Mr Jones said: "Levi is a great guy and he's created a great product which he is passionate about.
"I am sure this deal with Sainsbury's will be the first of many fantastic milestones on the way to business success and making his dreams a reality."
The sauce - an old family recipe - will initially be sold at more than 600 Sainsbury's stores for six months. The supermarket will also sell Mr Roots' record Proper Tings (The Reggae Reggae Sauce Song).
The sauce was previously only available on Mr Roots' website or at the annual Notting Hill Carnival.
Sainsbury's buyer Nick Paddison said the chain had been hugely impressed with the product.
"It fits perfectly with our ethos to encourage customers to try something new and our desire to help nurture smaller, niche suppliers, so we have pulled out all the stops to make it available in stores as quickly as possible," he said.
____________________
I am too blessed to be stressed and too anointed to be disappointed!
Think outside of the box...Think in spirit
Act as if it were impossible to fail!!!
____________________
Click here for your Black Profile
|
Vezz.
Villager
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 11:46 |
|
I watched the episode when he got the backing, when Theo asked him if Levi Roots was his real name, and he said "No, my real name is.....Keith!". If you've seen it you'll know what I mean.
Still think he should've asked for more, though.....
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Melissa
Villager
| Joined: | Tuesday May 18th, 2004 |
| Location: | |
| Posts: | 1052 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 12:04 |
|
| Good luck to him!
____________________
Click here for your Black Profile
|
Le Moor
Villager
| Joined: | Friday January 28th, 2005 |
| Location: | London, United Kingdom |
| Posts: | 3127 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 15:37 |
|
| Yeah good luck to him even though he did come over a bit golly banking.
____________________
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Bacoo
Excluded
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 20:01 |
|
| I cant wait to see the TV commercial!!
____________________
____________________
Click here for your Black Profile
|
Kibibi
Super Moderator
| Joined: | Wednesday May 18th, 2005 |
| Location: | United Kingdom |
| Posts: | 3392 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 20:19 |
|
Didn't see the show, but congratulations to him.
I don't shop in Sainsburys so haven't passed the sauces, anyone had a taste?
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Vezz.
Villager
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 20:57 |
|
| I'll buy it if I see it, and will report back to y'all.
____________________
Click here for your Black Profile
|
MCP
Villager
| Joined: | Thursday October 21st, 2004 |
| Location: | London, United Kingdom |
| Posts: | 296 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Wednesday March 7th, 2007 23:11 |
|
I wish him all the best in his new venture.
When I next pass through Sainsbury's I'm gonna buy one of these just to support my fellow brother.....
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Footprints
Villager
| Joined: | Sunday October 9th, 2005 |
| Location: | |
| Posts: | 1423 |
| Photo: | [Download] |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 00:57 |
|
He desperately needs a good bath or grooming - he is selling food afer all - sorry my opinion - not too keen about the sauce for that reason.
____________________
Jeremiah 29:11 For I know the thoughts I think toward you, says the Lord, thoughts of peace and not of evil to give you a future and a hope
____________________
Click here for your Black Profile
|
Kibibi
Super Moderator
| Joined: | Wednesday May 18th, 2005 |
| Location: | United Kingdom |
| Posts: | 3392 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 08:54 |
|
Footprints wrote: He desperately needs a good bath or grooming - he is selling food afer all - sorry my opinion - not too keen about the sauce for that reason.
 Do you ever eat out?
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Melissa
Villager
| Joined: | Tuesday May 18th, 2004 |
| Location: | |
| Posts: | 1052 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 09:44 |
|
Footprints wrote: He desperately needs a good bath or grooming - he is selling food afer all - sorry my opinion - not too keen about the sauce for that reason.
Grooming? The man is wearing a suit!
And how does he look like he needs a bath? strange!
I will go to my local sainsbury's to buy his sauce, better than buying the normal jerk sauce made by god knows who....
____________________
Click here for your Black Profile
|
blessingfromgod
Villager
| Joined: | Thursday November 16th, 2006 |
| Location: | |
| Posts: | 906 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 14:48 |
|
| Well done Mr Roots. I saw that episode of Drags.. Den.
____________________
"Those who come in LOVE will stay"
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Incognito
Villager
| Joined: | Sunday August 31st, 2003 |
| Location: | |
| Posts: | 3479 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 16:36 |
|
Guess we need to see this as some kind of milestone. Congratualtions and well done all the same. We're on track for 10 to 15 years time to be where America are now.
Last edited on Thursday March 8th, 2007 16:44 by Incognito
____________________
I live satisfied that my enemies know I am right!
____________________
Click here for your Black Profile
|
Bredder Tukoma
Villager
| Joined: | Saturday February 21st, 2004 |
| Location: | United Kingdom |
| Posts: | 3143 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 17:46 |
|
| Good on him...respect bro.. hope he bathes in money.
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
LadyDay
Super Moderator
| Joined: | Thursday October 2nd, 2003 |
| Location: | United Kingdom |
| Posts: | 6156 |
| Photo: | [Download] |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 18:09 |
|
i hope he does well
now all he needs to do is expand into tesco cause they dominate the high street
____________________
I am too blessed to be stressed and too anointed to be disappointed!
Think outside of the box...Think in spirit
Act as if it were impossible to fail!!!
____________________
Click here for your Black Profile
|
Peacemaker
Villager
| Joined: | Saturday May 15th, 2004 |
| Location: | ><_>< |
| Posts: | 3892 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Thursday March 8th, 2007 22:53 |
|
Bacoo wrote: I cant wait to see the TV commercial!!
*Arf*
____________________
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
MarcusGarveyLives
Villager
| Joined: | Tuesday April 6th, 2004 |
| Location: | |
| Posts: | 3588 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Sunday April 29th, 2007 19:23 |
|
European press fights back: Dragons' Den star Levi Roots was once jailed for possessing heroin worth a quarter of a million pounds ...
____________________
Click here for your Black Profile
|
blessingfromgod
Villager
| Joined: | Thursday November 16th, 2006 |
| Location: | |
| Posts: | 906 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Sunday April 29th, 2007 20:12 |
|
EXCLUSIVE: CHASING THE DRAGONS' DEN
By Justin Penrose And Jon Kaila 29/04/2007
DRAGONS' Den star Levi Roots was once jailed for possessing heroin worth a quarter of a million pounds.
Levi, the man behind Reggae Reggae Sauce, has admitted serving two prison sentences, but says he has turned his life around thanks to his success on the BBC2 show.
The 47-year-old entrepreneur, real name Keith Graham, said: "I want kids to see me as an example of how you can turn your life around.
"As soon as I started getting all this attention, I knew someone was going to drag this up. I have gone to prison twice - but it was for nothing like armed robbery or rape or anything.
"I have never claimed to be squeaky clean. I am a Rastafarian living in Brixton - I don't have a spotless past.  Is that a pre-requisite to being in trouble?
"What I did was what a great deal of black kids living in an inner city have got up to."
Levi first spent time behind bars aged 15 after mixing with the wrong crowd. He was then jailed on the drugs possession charge. The media are soooooooooo unforgiving!
Last year he found success when he convinced two of the Dragons' Den panel to put money into his venture selling the barbecue sauce - based on a recipe he learned from his gran. His unique sales pitch - he sang to the Dragons about how he wanted to "put music in your food" - made him a star and landed a £50,000 investment in his business from Richard Farleigh and Peter Jones. Within 24 hours Sainsbury's was offering to put his sauce on their shelves.
Jamaican-born Levi was brought up by his grandmother after his parents emigrated to Britain.
He came over to join his family when he was 10. "I was crying back then because I didn't want to be left behind, but I'm laughing now because it was in those years that my grandmother taught me how to the make the sauce," he said. Levi first spent time behind bars when he was 15.
He refuses to talk about the offence he committed but then stayed out of trouble and got into the music industry, earning a living as a reggae musician, performing with the likes of James Brown and Maxi Priest.
The famous Lloyd Coxsone produced his debut single. Levi said: "In 1983 I was running a youth club in Brixton and had just released a record - I was a hero around here."
However, by 1986 he was back in trouble with the police after he and two other men were caught with £250,000 worth of heroin
After his release from jail, he got back into music and in 1998 he was nominated as best reggae performer at the MOBO Awards. I heard about this
While trying to make a living as a musician, Levi sold jerk chicken and ribs on his family's stall at the Notting Hill Carnival using his grandmother's secret recipe sauce.
When he decided to sell the sauce itself at last year's carnival it was an instant success. He was spotted by researchers for Dragons' Den and asked to come on the show.
Levi said: "I have been in music all my life and made lots of friends, but there is no money in music. Now I want to concentrate on my sauce. This sauce is financial security for my family. This is a success story and I want to concentrate on the positives.
"What I did years ago is in my past and that is that."
'I have never claimed to be squeaky clean'
Know a scandal? Call us free 0800 289 441 or email scoops@sundaymirror.co.uk
____________________
"Those who come in LOVE will stay"
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
CashMoney
Villager
| Joined: | Tuesday October 28th, 2003 |
| Location: | London, United Kingdom |
| Posts: | 4244 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Monday April 30th, 2007 07:31 |
|
He was in Prison and no w he has turned his life around and is set to make a fair wedge
It shows good character
I dont think there is much too it. If you are in the public eye and you have skeeltons the media will find out
____________________
You ever heard of the Golden Rule. He who has the gold makes the rules!
He who asks is a fool for five minutes. He who never asks remains a fool for ever.
____________________
Click here for your Black Profile
|
girl21
Villager
| Joined: | Wednesday March 23rd, 2005 |
| Location: | |
| Posts: | 106 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Monday April 30th, 2007 09:46 |
|
| I didnt realise dragons den had researches that actively seek out the contestants. Makes me wonder whether some of the nervous people with not very well developed ideas would have put themselves infront of the panel without the researchers 'persuasion'.
____________________
www.blacksearch.co.uk - Helping to promote Black African and Caribbean Websites
|
Le Moor
Villager
| Joined: | Friday January 28th, 2005 |
| Location: | London, United Kingdom |
| Posts: | 3127 |
| Photo: | |
| Status: |
Offline
|
| Mana: | |
Click here for your Black Profile
Search for Black Sites
|
Posted: Tuesday May 1st, 2007 04:26 |
|
blessingfromgod wrote: EXCLUSIVE: CHASING THE DRAGONS' DEN
"I have never claimed to be squeaky clean. I am a Rastafarian living in Brixton - I don't have a spotless past.
"No my name's Keith Graham" (so funny the way he dropped that); if he did say the above quote then shame on him. I would prefer to give him the benefit and put it down to a mis-quotation, which is highly probable and most likely.
____________________
____________________
Click here for your Black Profile
|
|
|
Current time is 12:17 | |
|
